Evolutionary economics as a field is a very broad church, with many drawing on the seminal work of Joseph Schumpeter. However, in many of these works evolution is interpreted as a 'fancy word for change' (Greve, 2002), and evolutionary conceptualizations are not developed from fundamental theoretical evolutionary building blocks. Notable, exceptions however are the works of Nelson & Winter (1982), and numerous contributions from Geoffrey Hodgson and Thorbjorn Knudsen. The former authors put forward a conceptualization of organizational change in which the routine is seen as the gene of the firm. Hodgson & Knudsen tackle a number of core philosophical and conceptual fundamentals, which have since pathed the way for developments of a multi-level, complex, co-evolutionary account of socio-economic change (Hodgson & Knudsen, 2010). Hodgson and Knudsen have thus tackled a number of core questions in the broader development of an evolutionary theory of cultural change, including; the issue of Lamarckism, Generalized Darwinism, Replication and Selection.