Breslin, D., and Jones, C. (2014). Developing an Evolutionary/Ecological Approach to Enterprise Teaching. International Journal of Management Education, 12(3), 433-444.
In this paper, groups of participants completed a series of enterprise challenges over a period of three weeks. The study was through designed to explore changes in group behaviours through interactions over time. All group interactions were audio-recorded and later transcribed. It was found that groups who were invited to interpret the challenges/tasks in terms of variation-selection-retention, developed a more externally-focused view over time. The external focus (i.e. customer viewpoint) increasingly shaped group interactions and behaviours over time.